Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”

Trista - December 2, 2018

Plenty of people have fond memories of growing up drinking chocolate milk with their school lunches, which usually consisted of processed, breaded chicken, something that resembled mashed potatoes, and sugary, canned fruit that passed for “healthy.” Chocolate milk was an easy way to get kids to get the calcium that dairy provides, and with a fat content lower than whole or even reduced-fat milk (albeit with hefty amounts of sugar added). Up until Michelle Obama began pushing for healthier school lunches, plenty of people probably believed that they were doing kids a favor by getting them to drink chocolate milk.

School lunch servers and politicians squabbling over the supposed health benefits of drinking chocolate milk aren’t the first to tout its alleged health benefits. In 1909, an ad for Ovaltine, a powder used to make chocolate milk, touted its incredible health benefits, including its easy digestibility and farm-fresh ingredients that made it a complete food choice. It was given to people who needed nutritional supplementation, which is similar to Ensure today. People were legitimately convinced that this sugar-loaded confection was genuinely a health food. Besides, with medical opinion in their sugar coma-induced favor, who was likely to argue?

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”
Ovaltine advertisement in a medical journal, 1909. thevintagenews.

In the cult-classic movie A Christmas Story, the main character, Ralphie, drinks as much Ovaltine as he can, in between wishing for a shotgun for Christmas. He does so to get the advertised prize, which, to his chagrin, ends up being nothing more than a coded message to drink more Ovaltine. Though Ovaltine is no longer marketed for its farm-fresh egg and malt base (the original name was “ovo-malt-ine”), it continues to sell its product as a health food because it is heavily fortified with vitamins and minerals. For those who are concerned about the high sugar content, they can get varieties that are sweetened with artificial sweeteners.

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”
Nutritional information for Ovaltine. Amazon.

Ovaltine is far from the only chocolate milk product that is still marketed as a health food. Swiss Miss, now a part of ConAgra Foods, pioneered the sale of hot chocolate, which is also sold as a health food, initially to airplane passengers. Today, it is a brand name for hot chocolate (with or without marshmallows) and chocolate pudding, both of which have a “boosted” version that is enhanced with vitamins and minerals. Plenty of parents have long gotten their kids to start their days with “healthy” hot chocolate for breakfast before a carton of chocolate milk at lunch.

Nutritionists today are banging the drum for better health, starting with removing sugar chocolate milk from kids’ school lunches. Even if the beverage is heavily fortified with vitamins and minerals, it is still very high in sugar and therefore, they claim, detrimental to children’s overall health. What they may not realize is that they are up against hundreds of years of history, because chocolate milk was originally introduced to Europe as a health beverage, by none other than a physician.

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”
Raw cocoa beans, as Columbus would have found them. nuts.

The Introduction of Chocolate to Europe

Plenty of people today might claim that chocolate is a gift from the gods, something that the Aztecs, the inventors of chocolate, themselves believed. The Aztecs of Central America used cacao seeds, which they thought were gifts from their chief god, Quetzalcoatl, to make a beverage that was typically seasoned with spices. It was a very bitter concoction that was drunk mainly for ceremonial purposes. Other Native American tribes, like the Olmecs and Incas, enjoyed the cocoa bean, as well. They probably believed that it had health benefits, something that modern science emphasizes, as long as high levels of sugar are not added to it.

Chocolate was unknown in Europe until the Middle Ages were drawing to a close and contact with outside cultures spawned the Renaissance. In 1492, Christopher Columbus “discovered” the Americas and began the process of introducing many of the treasures of Native American culture to a receptive European audience. In 1502, during his fourth voyage, he realized that these peoples set a heavy value on the cocoa beans when he and his crew seized a canoe that was used to transport them. Unsure of what cocoa beans were, they called them “almonds,” something more familiar to a European audience.

His son, Ferdinand, who accompanied him, noted the natives’ affinity for the cocoa beans, “for when they were brought on board ship together with their goods, I observed that when any of these almonds fell, they all stooped to pick it up, as if an eye had fallen.” The beans seemed almost to have a divine quality to them, which isn’t surprising, given that some of the Native Americans actually did associate them with their gods. Other conquistadors in the 16th century, especially Hernando Cortes, also noted the importance of cacao in native practices.

When Columbus first brought cocoa beans with him to Europe, they hardly made a splash. Initially, it was used as a medicine, particularly for stomach ailments, as its bitter taste made physicians believe that it would effectively cure their patients. At this time, Europe was experiencing an increase in trade with other countries and discovering different ways of seasoning their foods. People experimenting with chocolate discovered that when sweetened with sugar, also a product of the Americas, it became a decadent, irresistible commodity. Its popularity exploded.

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”
Macro chocolate pieces. honolulumagazine.

Chocolate became so popular and in such a high demand that it led to the growth of the slave market in the Americas. Production of cocoa beans was mostly manual, as was the output of the sugar cane necessary to sweeten it into the mouth-watering dessert. Missionaries traveled from Europe to the Americas to Christianize the people who had been turned into slaves. Europeans grew wealthy from the precious chocolate and sugar trade that grew on the backs of slave labor. Moreover, physicians believed that they had discovered a panacea for many of the illnesses that plagued people: chocolate. Perhaps that explains why in Harry Potter, chocolate has medicinal qualities and is eaten by people who are sick or are recovering from a traumatic event.

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”
Hans Sloane. irishpost.co.uk.

Hans Sloane’s Invention of Chocolate Milk

Hans Sloane was born in Ireland in the year 1660. He had a keen eye for studying nature, especially what we would today call botany, or the study of plants and plant life. This fascination led to him becoming a physician after studying in London and touring in France. During that time, he studied anatomy, botany, and medicine and was awarded a doctorate of physics. His insatiable thirst for adventure and discovering new things about the natural world led him to join other scientists in the quest for new plant life, especially that which would cure many diseases.

In 1685, at the age of 25, Hans Sloane became a fellow of the Royal Society, which had been formed the same year that he was born. Two years later, he also became a fellow at the Royal College of Physicians. He was given the opportunity to become a physician to the Second Duke of Albermarle and travel to Jamaica to further his botanical and medicinal research. The voyage took three months, and he remained in Jamaica for a year and a half. After returning to Britain, he published a work on the different plant species that he had discovered. One of them was cacao, which was becoming wildly popular in continental Europe but had yet to reach Britain.

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”
The cover of Sloane’s book. nhm.ac.uk.

The local people that Sloane encountered in Jamaica drank a brew of cocoa mixed with water. Sloane found the concoction to be nauseating, but he realized that if he substituted milk for water and added sugar, the result was more than palatable. It was irresistible, not only to him and the people of his era but many people even today. Chocolate milk today is one of the most widely consumed beverages in the world. People from schoolchildren to their parents and grandparents enjoy drinking cold glasses of the refreshing beverage. On cold days, many prefer to drink its warmer version, hot chocolate.

When Sloane introduced his concoction to a British audience, he touted it as a health food. However, he wasn’t far off the mark, because nutritionists today recommend dark chocolate, which is high in antioxidants, for everything from stress reduction to oxidative stress to aging. The chocolate milk that he distributed, though, was in a much less processed form that what many people drink today; it would have consisted of dark chocolate with probably less sugar than what is found in school lunches today. However, plenty of people are perfectly content with the idea that their favorite treat is actually a health food.

Chocolate Milk Was First Introduced For These “Healthy Medical Benefits”
Sloane’s chocolate label. nhm.ac.uk

 

Where did we get this stuff? Here are our sources:

“Swiss Miss.” Wikipedia.

“Ovaltine.” Wikipedia.

“History of Chocolate.” Wikipedia.

“About Sir Hans Sloane.” Natural History Museum.

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